How do Omnichannel customers behave when making a purchase?

Omnichannel customers interact with a product or service digitally multiple times before purchasing

Omnichannel customers make purchases in-store only and account for disproportionately more sales

Omnichannel customers make purchases in silos, either online and in-person

Omnichannel customers interact with a product or service at the store versus digitally


Choose an option to see if it’s correct. Check the explanation below. Learn Smarter, not Harder.

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Explanation: How do Omnichannel customers behave when making a purchase?


Explanation: The selected answer, **Omnichannel customers interact with a product or service digitally multiple times before purchasing**, is correct because it highlights the behavior of these customers in today's retail landscape. Omnichannel customers typically research and engage with products through various digital platforms—such as websites, social media, and apps—before making a decision to purchase, whether online or in-store. This multi-touchpoint interaction allows them to gather information, compare options, and evaluate reviews, ultimately leading to more informed purchasing decisions. Understanding this behavior is crucial for businesses aiming to create cohesive marketing strategies that effectively engage customers throughout their digital and physical shopping journeys.

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