What non-Google Ads data is used to model store visits?
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Correct answer: GPS, Wi-Fi, and network data from hundreds of millions of opted-in, signed-in users.
Why this is the answer
Google models store visits using aggregated and anonymized data from opted-in, signed-in users' GPS, Wi-Fi, and network signals. This comprehensive dataset allows Google to infer when a user has visited a physical store after interacting with an ad. While interaction with location extensions (an incorrect option) is a Google Ads signal, it's not the underlying non-Google Ads data used for modeling. Third-party vendor data (another incorrect option) is not the primary source Google uses for its proprietary store visit modeling. The core is Google's own extensive location data.
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