An online beauty supply retailer has established a target return metric for the forthcoming year.Which Smart Bidding Strategy can help them achieve this objective?

Target conversion value

Maximize clicks

Target ROAS

Maximize conversions


Choose an option to see if it’s correct. Check the explanation below. Learn Smarter, not Harder.

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Explanation: An online beauty supply retailer has established a target return metric for the forthcoming year.Which Smart Bidding Strategy can help them achieve this objective?


Explanation: The correct answer is **Target ROAS** (Return on Ad Spend). This bidding strategy is particularly suitable for the online beauty supply retailer aiming to achieve a specific return metric in the upcoming year. Target ROAS allows advertisers to optimize their bids to maximize the return on their advertising spend based on a predefined target. By leveraging historical data and machine learning algorithms, Google Ads can adjust bids in real-time to ensure that the retailer's ads are displayed to users who are most likely to generate the desired return on investment. This strategy helps the retailer allocate their advertising budget more effectively, focusing on driving conversions that contribute to the target return metric. It ensures that ad spend is directed towards those clicks that are likely to result in higher revenue, aligning with the retailer's goal of maximizing return while maintaining efficiency in their advertising campaigns.

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