Which calculation would tell you the value of a store visit to your business?
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Correct answer: (In-store purchase rate) x (In-store average order value) = Store visit conversion value.
Why this is the answer
The value of a store visit is determined by how often those visits lead to a purchase and the average amount spent during those purchases. Therefore, multiplying the in-store purchase rate by the in-store average order value directly calculates the monetary worth of each store visit. The other options incorrectly incorporate online purchase rates or multiply by an extra, unnecessary online purchase rate, which are not relevant to determining the value of an in-store visit. The calculation needs to reflect only the offline transaction metrics.
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