What would a store marketing or traditional marketing team view as a priority?

A store marketing or traditional marketing team's primary focus is on driving traffic and sales to physical retail locations. Therefore, growing in-store sales through a diverse set of marketing channels (e.g., local advertising, promotions, events, community engagement) directly aligns with their core objective. While growing in-store sales to franchisees is relevant, it's a subset of the broader goal of increasing overall in-store sales. Growing digital sales through digital marketing channels and growing top-line sales through eCommerce are priorities for digital marketing teams, not typically the primary focus of traditional store marketing teams, whose expertise and resources are geared towards brick-and-mortar success.