What is Performance Max's key benefit regarding in-store goals?

Performance Max is designed to be goals-based, meaning it leverages automation and machine learning to optimize campaigns toward specific conversion goals, including offline sales and store visits. This focus allows it to maximize your offline marketing objectives by efficiently allocating budget and targeting the right audiences across Google's inventory. While Performance Max does offer automated budget optimization and customizable settings, its core strength for in-store goals lies in its ability to directly drive and measure these specific outcomes. Manual controls are generally limited in Performance Max, as it relies heavily on automation for performance.