Siona needs to make sure her ads are getting a minimum number of impressions on the top of the page. What type of automated bidding strategy is Siona using?

Maximize clicks

Target cost-per-acquisition (tCPA)

Target return on ad spend (tROAS)

Target impression share


Choose an option to see if it’s correct. Check the explanation below. Learn Smarter, not Harder.

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Explanation: Siona needs to make sure her ads are getting a minimum number of impressions on the top of the page. What type of automated bidding strategy is Siona using?


Explanation: The correct answer for this quiz question is 'Target impression share.' Siona is using a bidding strategy focused on ensuring her ads get a minimum number of impressions on the top of the page. Target impression share is an automated bidding strategy that allows advertisers to set a specific percentage of the ad impressions they want to receive in relation to the total available impressions. By selecting this strategy, Siona is indicating her preference for her ads to appear on the top of the page and receive a specific share of the available impressions. Target impression share is a useful strategy for advertisers who want to prioritize their ad visibility and ensure that their ads appear at the top of the page. This strategy helps advertisers increase their brand visibility and reach their target audience effectively. By specifying a target impression share, Siona can ensure that her ads are being seen by a significant number of users, increasing the likelihood of engagement and conversion. The other options mentioned in the quiz question, such as Maximize clicks, tCPA, and tROAS, are not specifically focused on achieving a minimum number of impressions on the top of the page. Maximize clicks aims to drive as many clicks as possible within a given budget, tCPA focuses on getting conversions at a specific cost, and tROAS aims to maximize the return on investment from advertising spend. However, none of these strategies prioritize ad impressions on the top of the page like Target impression share does. In conclusion, Siona is using the 'Target impression share' automated bidding strategy to ensure her ads receive a minimum number of impressions on the top of the page, increasing her brand visibility and targeting her desired audience.
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