Siona needs to make sure her ads are getting a minimum number of impressions on the top of the page. What type of automated bidding strategy is Siona using?
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Correct answer: Target impression share.
Why this is the answer
Target impression share is the correct bidding strategy because it directly aims to achieve a specific percentage of impressions at the absolute top of the page, top of the page, or anywhere on the page. Siona's goal of getting a minimum number of impressions on the top of the page aligns perfectly with this strategy. Maximize Clicks focuses on getting as many clicks as possible within a budget, not impression location. Target ROAS (Return On Ad Spend) optimizes for conversion value, while Target CPA (Cost-Per-Acquisition) optimizes for conversions at a specific cost, neither of which directly addresses impression share or ad position.
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