Which is a best practice when setting up a Performance Max campaign?

Ensuring that your Google My Business and Google Merchant Center feed are operating under separate accounts

Using the maximum amount of assets permissible, which includes text, image, and video assets

Starting conversion tracking after a campaign has been running for two weeks

Minimizing the number of ad extensions used within an asset group


Choose an option to see if it’s correct. Check the explanation below. Learn Smarter, not Harder.

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Explanation: Which is a best practice when setting up a Performance Max campaign?


Explanation: The correct answer is **Using the maximum amount of assets permissible, which includes text, image, and video assets**. When setting up a Performance Max campaign, it's crucial to leverage a wide range of assets to maximize the effectiveness of the campaign. Performance Max campaigns are designed to utilize various ad formats, including text, image, and video assets, to reach potential customers across different Google Ads inventory. By using the maximum amount of assets permissible, advertisers can increase the diversity of their creatives, allowing the campaign to adapt to different user preferences and platforms. This approach enhances the campaign's visibility and engagement potential, as it can cater to a broader audience and capture attention across various digital touchpoints. Additionally, having a diverse set of assets enables the campaign to take advantage of Google's machine learning capabilities to optimize performance effectively. Overall, utilizing a wide range of assets is a best practice that enhances the effectiveness and reach of Performance Max campaigns, aligning with the goal of maximizing campaign performance and achieving business objectives.

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