You're a marketing executive who has been charged with planning an online advertising budget each month and you decided to use Google Ads'Performance Planner to assist your efforts.What are two advantages Performance Planner offers you?
Choose an answer
Tap an option to check your answer.
Correct answer: Performance Planner forecasting is driven by billions of Google searches conducted every week., Performance Planner relies on machine learning for forecasting purposes..
Why this is the answer
Performance Planner leverages Google's vast data, including billions of weekly searches, to provide accurate forecasting. This extensive data pool allows it to predict how changes to your campaign (like bid adjustments or budget shifts) might impact performance. It also relies on machine learning algorithms to process this data and generate its forecasts. Machine learning enables the tool to identify patterns and make intelligent predictions about future campaign outcomes, helping you optimize your budget effectively. Performance Planner does not help locate funds from other operational budgets, nor does it integrate with external budgeting software like QuickBooks.
Pass your exam — without the endless answer hunt
Get every verified question and explanation for this exam in one place, and save hours of prep. 1,000+ certifications · 20+ languages · free to start.
Pass your exam faster → No card needed