Marisol manages the online advertising campaigns for a chain of toy stores with both a physical and an online presence. Which two Google Ads campaign types should Marisol use to show images of their products, advertise their company's online and local inventories of toys, and boost traffic to their website and local toy stores?

Video

Discovery

Search

Shopping

Display


Choose an option to see if it’s correct. Check the explanation below. Learn Smarter, not Harder.

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Explanation: Marisol manages the online advertising campaigns for a chain of toy stores with both a physical and an online presence. Which two Google Ads campaign types should Marisol use to show images of their products, advertise their company’s online and local inventories of toys, and boost traffic to their website and local toy stores?


Explanation: The selected answers, **Shopping** and **Display**, are the most suitable Google Ads campaign types for Marisol to achieve her objectives of showcasing images of their products, promoting both online and local inventories of toys, and driving traffic to their website and physical toy stores. Shopping campaigns are specifically designed for retailers like Marisol's toy stores, allowing them to advertise their products directly within Google's search results and other relevant placements across the web. These campaigns display product images, prices, and store information, making them ideal for showcasing the chain's toy inventory and driving traffic to both their online store and physical locations. Moreover, Display campaigns offer Marisol the opportunity to reach a broader audience by displaying visually engaging image ads across Google's extensive network of partner websites, apps, and platforms. These campaigns can be targeted based on factors such as user interests, demographics, and website content, allowing Marisol to promote her toy stores to relevant audiences and drive traffic to both online and local stores. While Video and Discovery campaigns can also be effective for raising brand awareness and engaging potential customers, they may not provide the same direct visibility for product images and local inventory as Shopping and Display campaigns. Therefore, by utilizing Shopping and Display campaigns in conjunction, Marisol can effectively promote her toy stores' products and inventories, drive traffic to both online and physical locations, and ultimately achieve her advertising goals within Google Ads.
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