Marisol manages the online advertising campaigns for a chain of toy stores with both a physical and an online presence. Which two Google Ads campaign types should Marisol use to show images of their products, advertise their company's online and local inventories of toys, and boost traffic to their website and local toy stores?
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Correct answer: Shopping, Display.
Why this is the answer
Marisol should use Shopping campaigns to showcase images of products, advertise online and local inventories, and drive traffic to the website and local stores. Shopping campaigns are specifically designed for retailers to display product listings directly in search results, including product images, prices, and store information. Display campaigns are ideal for boosting traffic and brand awareness across a vast network of websites, apps, and YouTube, using visually rich ads, which can include product images. Video campaigns are primarily for brand awareness and reach through video content, not direct product showcasing or inventory advertising. Discovery campaigns deliver personalized ad experiences across Google feeds but are less focused on direct product inventory display compared to Shopping campaigns. Search campaigns are text-based and primarily drive traffic through keywords, lacking the visual product display and inventory integration of Shopping and Display campaigns.
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