What are two key benefits of using the Insights page? (Choose two.)
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Correct answer: Uncover new consumer insights such as rising search trends and new converting audiences., Identify and diagnose performance issues to better run successful campaigns..
Why this is the answer
The selection is correct because the Insights page serves as a comprehensive intelligence hub that allows marketers to uncover new consumer insights such as rising search trends and new converting audiences by synthesizing data from across the entire Google ecosystem, revealing shifts in demand before they become obvious in standard reports. This proactive visibility helps advertisers align their strategies with emerging behaviors, while the page also uses AI to identify and diagnose performance issues to better run successful campaigns through automated diagnostic summaries. By surfacing specific drivers of performance—such as changes in auction competition or shifting interest in certain product categories—the Insights page transforms raw data into actionable guidance, enabling marketers to spend less time on manual analysis and more time scaling the tactics that are statistically proven to drive business growth.
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