Which of the following are two types of value-based Smart Bidding strategies?

The selected answers,Maximize conversion value and Maximize conversion value with target RO AS,represent two types of value-based Smart Bidding strategies that prioritize generating the highest possible conversion value from advertising campaigns.Invalue-based Smart Bidding,the primary focus is on maximizing the total value of conversions rather than simply optimizing for the highest number of conversions or a specific conversion rate.Maximize conversion value is a straightforward strategy that leverages machine learning algorithms to automatically adjust bids in real-time to maximize the total conversion value obtained from advertising campaigns.By considering various factors such as historical performance data,user behavior,and contextual signals,this strategy ensures that bids are optimized to drive the most valuable conversions for the advertiser.Maximize conversion value with target R OASis a more advanced variation of the strategy that incorporates a specific target return on ad spend(ROAS)as an additional constraint.In addition to maximizing conversion value,this strategy aims to achieve a predefined ROAStarget,ensuring that advertising investments deliver a satisfactory return on investment(ROI).By setting a target RO AS, advertisers can balance their investment in advertising with the revenue generated from conversions,optimizing for both total conversion value and profitability.Thesevalue-based Smart Bidding strategies offer advertisers a powerful tool set for driving meaningful business outcomes and maximizing the effectiveness of their advertising investments.Unlike manual CPC bidding, which requires manual adjustment of bids based on performance data and market conditions,value-based Smart Bidding strategies leverage automation and machine learning to continuously optimize bidding decisions,resulting in better performance and efficiency.Therefore,by implementing Maximize conversion value and Maximize conversion value with target RO AS,advertisers can effectively align their bidding strategies with their business objectives and achieve superior results within Google Ads.