You recently launched a new product called Comfort Clogs. Your goal is to attract more traffic via Google Ads but you want that traffic to come only from searches for the product name. How can you attract search traffic for Comfort Clogs product name queries only?

Keyword targeting

Broad match

Exact match

Phrase match


Choose an option to see if it’s correct. Check the explanation below. Learn Smarter, not Harder.

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Explanation: You recently launched a new product called Comfort Clogs. Your goal is to attract more traffic via Google Ads but you want that traffic to come only from searches for the product name. How can you attract search traffic for Comfort Clogs product name queries only?


Explanation: The selected answer, **Bid on exact match keywords for 'Comfort Clogs'**, correctly outlines a strategy to attract search traffic specifically for queries related to the product name, 'Comfort Clogs.' By bidding on exact match keywords, advertisers can ensure that their ads are triggered only when users search for the precise term 'Comfort Clogs' or close variations thereof. Exact match keywords provide a high degree of control over ad targeting, allowing advertisers to reach users who are actively searching for their specific product without being matched to broader or unrelated queries. This precision targeting helps maximize the relevance of the ads to user search queries, increasing the likelihood of attracting qualified traffic interested in the Comfort Clogs product. Additionally, bidding on exact match keywords enables advertisers to efficiently allocate their advertising budget by focusing resources on capturing traffic from users explicitly searching for the product name, rather than broader or less relevant queries. This targeted approach not only enhances the effectiveness of the advertising campaign but also improves return on investment (ROI) by driving traffic that is more likely to convert into customers. In contrast, other keyword match types like broad match or phrase match may result in ads being triggered by a wider range of search queries, including those not directly related to the product name 'Comfort Clogs.' Therefore, by strategically bidding on exact match keywords for 'Comfort Clogs,' advertisers can effectively attract search traffic specifically for queries related to the product name, maximizing the impact of their Google Ads campaign and achieving their traffic acquisition goals more efficiently.
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