Rina has heard the term Quality Score mentioned before and is interested to learn what it actually is. Which statement describes Quality Score?
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Correct answer: It's an estimate of the quality of your ads, keywords, and landing pages..
Why this is the answer
Quality Score is a diagnostic tool that provides a 1-10 estimate of the quality of your ads, keywords, and landing pages. A higher Quality Score indicates that Google finds your ads and landing pages more relevant and useful to users. This relevance can lead to lower costs and better ad positions. It's not a score of traffic quality, but rather an assessment of how well your ad components align with user intent. It's also not a final score based on every account element, nor is it direct user feedback; instead, it's an internal Google Ads metric.
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