Mary has been familiarizing herself with the different ad components of a Search ad. Match the following text ad component descriptions with the components they describe.

Gives users an idea of where they'll go if they click the ad (1)

Users often will often notice this first (2)

Allows advertisers to provide details about their product or service (3)

Takes users to a specific page of a website (4)

Description (3)

Display URL (1)

Final URL (4)

Headline (2)


Choose an option to see if it’s correct. Check the explanation below. Learn Smarter, not Harder.

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Explanation: Mary has been familiarizing herself with the different ad components of a Search ad. Match the following text ad component descriptions with the components they describe.


Explanation: Understanding the different components of a Search ad is crucial for effective advertising, and correctly matching these components enhances ad relevance and user engagement. The **description** (3) of a Search ad allows advertisers to provide essential details about their product or service, enticing users to click by offering relevant information. The **display URL** (1) gives users an idea of where they'll be directed upon clicking the ad, providing transparency and helping users determine the relevance of the landing page. The **final URL** (4) is the specific webpage users are taken to after clicking the ad, ensuring that they are directed to the most relevant destination on the advertiser's website. Finally, the **headline** (2) is often the first component users notice, capturing their attention and conveying the primary message or offer of the ad. Therefore, the correct matches are **Description (3)**, **Display URL (1)**, **Final URL (4)**, and **Headline (2)**.
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