In what two ways does the insights page help a markterer make their workflows for performance evaluation simpler? (Choose two.)

By pausing campaigns automatically if they have low ad strength or a limited budget

By providing the reasons for inconsistent performance across campaigns

By providing ad performance data from competitors that can be useful for marketers looking to to make adjustments to their own business

By identifying the drivers of a particular campaign's week-on-week and month-on-month performance


Choose an option to see if it’s correct. Check the explanation below. Learn Smarter, not Harder.

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Explanation: In what two ways does the insights page help a markterer make their workflows for performance evaluation simpler? (Choose two.)


Explanation: The chosen answers, **By providing the reasons for inconsistent performance across campaigns** and **By identifying the drivers of a particular campaign's week-on-week and month-on-month performance**, underscore the crucial role of the Insights page in simplifying a marketer's workflows for performance evaluation. Firstly, by offering insights into the reasons behind inconsistent performance across campaigns, marketers gain valuable information to diagnose issues and make informed adjustments. Understanding the root causes of performance fluctuations enables marketers to address underlying issues effectively, leading to more consistent and optimized campaign performance over time. Secondly, the Insights page helps marketers identify the drivers of a campaign's performance on both a weekly and monthly basis. This detailed analysis allows marketers to track trends, identify patterns, and pinpoint factors influencing campaign success or underperformance. Armed with this knowledge, marketers can adapt their strategies in real-time, optimize their campaigns for better performance, and achieve their marketing objectives more efficiently. Overall, the Insights page serves as a valuable tool for marketers, providing actionable insights that streamline performance evaluation workflows and facilitate data-driven decision-making.
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