In what two ways does the insights page help a markterer make their workflows for performance evaluation simpler? (Choose two.)
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Correct answer: By providing the reasons for inconsistent performance across campaigns, By identifying the drivers of a particular campaign’s week-on-week and month-on-month performance.
Why this is the answer
The Insights page in Google Ads simplifies performance evaluation by explaining why performance fluctuates. It provides reasons for inconsistent performance across campaigns, helping marketers understand underlying issues rather than just seeing the results. Additionally, it identifies the specific drivers behind a campaign's week-over-week and month-over-month performance changes. This allows marketers to quickly pinpoint what factors contributed to improvements or declines, enabling more informed and efficient optimization decisions. Pausing campaigns automatically is not a function of the Insights page, and it does not provide competitor ad performance data.
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