Pete is the marketing director for an electric car company. He recently chose 'leads' as his Google Search campaign marketing goal. What did he hope to achieve by selecting 'leads' as his goal?

Have more people view his website.

Encourage customers to purchase electric cars.

Increase email list sign-ups from potential customers.

Promote videos that speak to the business mission.


Choose an option to see if it’s correct. Check the explanation below. Learn Smarter, not Harder.

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Explanation: Pete is the marketing director for an electric car company. He recently chose ’leads’ as his Google Search campaign marketing goal. What did he hope to achieve by selecting ’leads’ as his goal?


Explanation: By selecting 'leads' as his Google Search campaign marketing goal, Pete aimed to **increase email list sign-ups from potential customers**. Choosing 'leads' as a campaign goal indicates that Pete's primary objective is to generate leads or inquiries from interested individuals who may be interested in the electric cars his company offers. By focusing on acquiring email sign-ups, Pete intends to build a database of potential customers who have shown interest in electric vehicles. These email sign-ups can then be nurtured through targeted marketing efforts, such as email campaigns or personalized communications, with the ultimate goal of converting them into customers. This approach aligns with lead generation strategies commonly used by businesses to capture and engage with prospects, ultimately driving sales and revenue growth. Therefore, the selected answer correctly identifies the objective behind Pete's choice of 'leads' as his Google Search campaign marketing goal, emphasizing his intention to increase email list sign-ups from potential customers.
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