Pete is the marketing director for an electric car company. He recently chose "leads" as his Google Search campaign marketing goal. What did he hope to achieve by selecting "leads" as his goal?

By selecting "leads" as his Google Search campaign marketing goal, Pete aimed to gather contact information from potential customers, such as email addresses, for future engagement. This aligns with increasing email list sign-ups, as these sign-ups represent qualified leads that the company can nurture through their sales funnel. While encouraging purchases is the ultimate business objective, "leads" focuses on an earlier stage of the customer journey: identifying and capturing interest. Having more people view the website is a broader awareness goal, not specifically lead generation. Promoting videos speaks to brand awareness or engagement, not directly to collecting lead information.