Once you have implemented broad match and Smart Bidding, what three campaign best practices should you follow?

Monitoring of Quality Score

Use cross-device reporting

Use of contextual signals

Paying attention to negative keyword targeting

Use of responsive search ads


Choose an option to see if it’s correct. Check the explanation below. Learn Smarter, not Harder.

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Explanation: Once you have implemented broad match and Smart Bidding, what three campaign best practices should you follow?


Explanation: After implementing broad match and Smart Bidding in a campaign, it's essential to follow three campaign best practices to ensure optimal performance and efficiency. The correct answers are **Monitoring of Quality Score**, **Paying attention to negative keyword targeting**, and **Use of responsive search ads**. Firstly, **Monitoring of Quality Score** is crucial because it provides insights into the relevance and effectiveness of the ads, keywords, and landing pages, helping to identify areas for improvement and optimization. A higher Quality Score typically leads to better ad placements and lower costs per click, making it a key metric to track for campaign success. Secondly, **Paying attention to negative keyword targeting** is important to refine targeting and prevent ads from showing for irrelevant searches, thereby improving overall campaign efficiency and ROI. By regularly reviewing and updating negative keyword lists, advertisers can ensure that their ads are only displayed to users who are likely to be interested in their offerings, reducing wasted ad spend on irrelevant clicks. Lastly, **Use of responsive search ads** enables advertisers to create dynamic ad variations that automatically adjust to match the user's search query and device, enhancing ad relevance and performance. By leveraging responsive search ads, advertisers can improve ad visibility, click-through rates, and conversion rates, ultimately maximizing the effectiveness of their campaign. Therefore, these three campaign best practices are essential for optimizing campaign performance and achieving desired outcomes when using broad match and Smart Bidding.
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