What are the two current keywordless campaign types that marketers can use to drive incremental reach?
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Correct answer: Dynamic Search Ads, Performance Max.
Why this is the answer
Keywordless reach comes from systems that use advertiser inputs beyond manually selected keywords. Performance Max can access multiple Google Ads channels from one goal-based campaign. Dynamic Search Ads use website content to help match ads to relevant searches. These formats can capture incremental demand that keyword lists may miss.
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