Your client, Vince's Veggies, wants to increase downloads of their popular recipe printouts. You suggest they create ad groups based on the cooking categories that appear on their website. What will they need to create in their first Google Search ad group?

Device types

Delivery times

Default bid amount

Country targets


Choose an option to see if it’s correct. Check the explanation below. Learn Smarter, not Harder.

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Explanation: In their first Google Search ad group, Vince's Veggies will need to create a default bid amount and country targets. The default bid amount is crucial as it determines the maximum amount Vince's Veggies is willing to pay for each click on their ads within this ad group. Setting an appropriate bid ensures that their ads remain competitive in the auction process, increasing the likelihood of ad visibility and clicks. Additionally, country targets are essential for specifying the geographic locations where Vince's Veggies wants their ads to appear. By targeting specific countries, they can focus their advertising efforts on regions where their target audience is located or where they aim to expand their customer base. This targeted approach helps optimize ad spend by concentrating resources on areas with the highest potential for engagement and conversions. While device types and delivery times are important factors to consider for ad campaign optimization, they are not directly relevant to the setup of the first ad group focused on cooking categories. Therefore, the correct answers are the default bid amount and country targets, as they are essential components for configuring the initial ad group to effectively promote Vince's Veggies' recipe printouts and drive downloads.
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