Google Ads was designed to deliver three things to every advertiser: relevance, control, and results. It provides relevance by connecting advertisers with the right people at the right time. It provides results by charging only when you get a click. How does Google Ads provide control?

By giving advertisers control over which competitors they place ads against in auctions.

By giving advertisers control over the number of specific actions their spend will return.

By giving advertisers control over the maximum they spend per month.

By giving advertisers control over the next highest bid allowed in auctions they enter.


Choose an option to see if it’s correct. Check the explanation below. Learn Smarter, not Harder.

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Explanation: Google Ads was designed to deliver three things to every advertiser: relevance, control, and results. It provides relevance by connecting advertisers with the right people at the right time. It provides results by charging only when you get a click. How does Google Ads provide control?


Explanation: Google Ads provides control to advertisers by giving them control over the maximum they spend per month. This feature allows advertisers to set a budget cap that aligns with their financial resources and advertising goals, ensuring that they do not exceed their allocated budget. By defining a maximum monthly spend, advertisers can manage their advertising expenses effectively and avoid overspending, thus maintaining financial stability and optimizing their return on investment (ROI). This level of control is essential for advertisers to maintain budget discipline, allocate resources strategically, and achieve their desired outcomes within their financial constraints. While the other options listed may contribute to certain aspects of control within Google Ads, such as managing competition or optimizing bidding strategies, they do not directly address the fundamental control over budget allocation and spending, which is paramount for advertisers to manage their advertising campaigns efficiently and achieve their desired results. Therefore, the correct answer is that Google Ads provides control by giving advertisers control over the maximum they spend per month.
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