You're a marketing executive at a clean energy company and have been asked to come up with your company's online advertising budget on a monthly basis. You decide to leverage Google Ads' Performance Planner to help you achieve your aims. What are two benefits you'll get from Performance Planner?

A way to identify operational budget to reallocate to marketing

Its integration with other budgeting software, such as QuickBooks

Its forecasting that is driven by billions of weekly Google searches

Its reliance on machine learning for forecasting purposes


Choose an option to see if it’s correct. Check the explanation below. Learn Smarter, not Harder.

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Explanation: You’re a marketing executive at a clean energy company and have been asked to come up with your company’s online advertising budget on a monthly basis. You decide to leverage Google Ads’ Performance Planner to help you achieve your aims. What are two benefits you’ll get from Performance Planner?


Explanation: By leveraging Google Ads' Performance Planner, as a marketing executive at a clean energy company, you will benefit from its forecasting that is driven by billions of weekly Google searches and its reliance on machine learning for forecasting purposes. These features enable Performance Planner to provide accurate predictions and insights into the expected performance of your online advertising campaigns. Leveraging data from billions of weekly Google searches allows Performance Planner to analyze trends, user behavior, and market dynamics, providing you with valuable insights into potential campaign outcomes and performance metrics. Additionally, Performance Planner's reliance on machine learning enables it to adapt and improve its forecasting accuracy over time based on historical data and campaign performance metrics. This dynamic forecasting capability helps you make informed decisions about your online advertising budget, allocation, and optimization strategies, ensuring that you achieve your marketing objectives efficiently and effectively. While identifying operational budget reallocation and integration with other budgeting software like QuickBooks could be beneficial for overall financial planning, they are not specific benefits provided by Google Ads' Performance Planner. Therefore, the correct answers are the forecasting driven by billions of weekly Google searches and the reliance on machine learning for forecasting purposes, as these features enable Performance Planner to deliver accurate predictions and insights to help optimize your online advertising budget and campaigns effectively.
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