You're a marketing executive at a clean energy company and have been asked to come up with your company's online advertising budget on a monthly basis. You decide to leverage Google Ads' Performance Planner to help you achieve your aims. What are two benefits you'll get from Performance Planner?
Choose an answer
Tap an option to check your answer.
Correct answer: Its reliance on machine learning for forecasting purposes, Its forecasting that is driven by billions of weekly Google searches.
Why this is the answer
Performance Planner uses machine learning to accurately forecast campaign performance, which is a key benefit for budgeting. This forecasting is powered by analyzing billions of weekly Google searches, providing robust data for predictions. The tool does not integrate with external budgeting software like QuickBooks, nor does it identify operational budget for reallocation; its focus is on Google Ads campaign planning.
Pass your exam — without the endless answer hunt
Get every verified question and explanation for this exam in one place, and save hours of prep. 1,000+ certifications · 20+ languages · free to start.
Pass your exam faster → No card needed