Brenda's working on improving a Google Search Ad's Quality Score so it potentially gets a better ad rank and performs better in the ad auction. What change to Brenda's ad might improve the Ad Rank?

Making the headline bold to potentially improve the eCTR.

Using colors in the message text to improve Quality Score.

Incorporating an image to make the ad more enticing.

Adding seasonal messaging during the holiday season.


Choose an option to see if it’s correct. Check the explanation below. Learn Smarter, not Harder.

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Explanation: Brenda’s working on improving a Google Search Ad’s Quality Score so it potentially gets a better ad rank and performs better in the ad auction. What change to Brenda’s ad might improve the Ad Rank?


Explanation: Adding seasonal messaging during the holiday season might improve Brenda's ad rank. Ad Rank in Google Ads is determined by various factors, including the ad's expected click-through rate (eCTR), ad relevance, landing page experience, and the ad's relevance to the user's search query. By incorporating seasonal messaging during peak periods like the holiday season, Brenda can potentially increase the ad's relevance to users searching for holiday-related products or services, which could lead to higher engagement and click-through rates. This, in turn, can positively impact the ad's Quality Score and ad rank, as Google rewards ads that are highly relevant and tailored to the user's intent. While making the headline bold or using colors in the message text may attract attention, they do not directly address the ad's relevance or alignment with user search intent, which are key factors in determining ad rank. Similarly, incorporating an image may make the ad visually appealing but may not necessarily improve its relevance or performance in the ad auction. Therefore, the correct answer is adding seasonal messaging during the holiday season, as it has the potential to improve the ad's relevance and performance in the ad auction, ultimately leading to a better ad rank.
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