Rashid wants to raise awareness of his brand and build campaigns focused on branded terms. He doesn't have much time to devote to daily bid management, so he decides to use automated bidding to lighten his workload. What automated bidding strategy should Rashid consider using?

Maximize conversions

Enhanced cost-per-click (eCPC)

Target impression share

Target return on ad spend (tROAS)


Choose an option to see if it’s correct. Check the explanation below. Learn Smarter, not Harder.

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Explanation: Rashid wants to raise awareness of his brand and build campaigns focused on branded terms. He doesn’t have much time to devote to daily bid management, so he decides to use automated bidding to lighten his workload. What automated bidding strategy should Rashid consider using?


Explanation: Rashid, aiming to raise awareness of his brand and build campaigns around branded terms while minimizing his daily bid management workload, should consider using the automated bidding strategy of target impression share. Target impression share bidding allows advertisers like Rashid to set specific goals regarding where they want their ads to appear on the search engine results page (SERP) in terms of ad position or the share of impressions they want to capture. By choosing this strategy, Rashid can instruct Google Ads to automatically adjust his bids to maximize the visibility of his ads in the SERPs, ensuring they are shown frequently and prominently whenever relevant searches occur. This approach aligns well with Rashid's objective of brand awareness, as it prioritizes ad visibility over other metrics like conversions or return on ad spend (ROAS), which might be more relevant for performance-driven campaigns. Moreover, since Rashid has limited time for bid management, the automated nature of target impression share bidding can help him achieve his branding goals efficiently without requiring constant manual adjustments to his bids. While strategies like maximizing conversions or optimizing for ROAS could be suitable for campaigns focused on driving specific actions or revenue, they may not prioritize ad visibility as effectively as target impression share bidding does. Enhanced cost-per-click (eCPC) bidding, though helpful for maximizing conversions while maintaining a target cost-per-click, might not be the best fit for Rashid's branding-focused campaigns, as it does not directly address his goal of increasing brand awareness through ad visibility. Therefore, the correct answer is target impression share, as it allows Rashid to automate bidding while effectively achieving his objectives of brand awareness and visibility.
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