Rashid wants to raise awareness of his brand and build campaigns focused on branded terms. He doesn't have much time to devote to daily bid management, so he decides to use automated bidding to lighten his workload. What automated bidding strategy should Rashid consider using?

Target impression share is the most suitable strategy because Rashid wants to raise brand awareness and focus on branded terms, meaning he wants his ads to show up for specific queries. This strategy helps ensure his ads appear prominently (e.g., at the top of the page) for those branded searches. Maximize conversions aims for the highest number of conversions within a budget, which isn't Rashid's primary goal of brand awareness. Target ROAS focuses on conversion value, which is also not aligned with brand awareness. Enhanced CPC is a semi-automated strategy that still requires manual bid adjustments, contradicting Rashid's need to lighten his workload.