Peggy owns a house-cleaning service. She built a booking website and is ready to promote her services online. She wants her ads to reach people actively looking for businesses similar to hers. Which two Google Ads campaign types should Peggy use to make sure potential customers consider her services and take action by booking house cleanings?

Search campaigns are ideal because they target users actively searching for services like house cleaning on Google. Ads appear directly in search results, capturing high-intent customers. Discovery campaigns reach users across Google feeds (YouTube, Gmail, Discover) with visually rich ads, encouraging consideration and action from a broader audience who might not be actively searching but are open to new services. Display campaigns are better for brand awareness, not direct action. Shopping campaigns are for products, not services. Video campaigns are primarily for brand building and reach, less for immediate service bookings.