What two keywordless campaign types can marketers utilize if their goal is to drive incremental reach?

Performance Max is a keywordless campaign type that uses AI to find converting customers across all Google Ads channels (Search, Display, YouTube, Gmail, Discover, Maps), driving incremental reach beyond traditional keyword targeting. Dynamic Search Ads (DSAs) are also keywordless and generate ads based on the content of your website, automatically targeting relevant searches that you might not have covered with keywords. Both campaign types expand reach by leveraging Google's automation to identify new opportunities. Responsive search ads and expanded text ads are ad formats, not campaign types, and still rely on keywords for targeting.