Jacob's physical toy store relies on offline metrics, such as store visits and in-store sales. He's heard that specialized campaign types can help him meet these kinds of goals. Which campaign type can help Jacob achieve his offline business objectives?

Local campaigns are specifically designed to drive offline metrics like store visits and in-store sales by promoting physical business locations across Google Search, Maps, YouTube, and the Google Display Network. This makes them ideal for businesses like Jacob's toy store that rely on customers visiting a physical storefront. Display campaigns focus on brand awareness and reach across websites and apps, while Video campaigns are best for engaging audiences through video content. Discovery campaigns are used to reach audiences across Google feeds like YouTube Home and Gmail promotions, primarily for brand awareness and consideration, not direct store visits.