After implementing Smart Bidding and broad match, what are three campaign best practices you should follow?

Be mindful of negative keyword targeting.

Use contextual signals

Use responsive search ads

Use cross-device reporting

Monitor Quality Score.


Choose an option to see if it’s correct. Check the explanation below. Learn Smarter, not Harder.

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Explanation: After implementing Smart Bidding and broad match, what are three campaign best practices you should follow?


Explanation: The correct answers are **Be mindful of negative keyword targeting**, **Use responsive search ads**, and **Monitor Quality Score**. After implementing Smart Bidding and broad match, it's crucial to adhere to certain campaign best practices to ensure optimal performance and effectiveness. Firstly, being mindful of negative keyword targeting is essential to prevent irrelevant searches from triggering your ads, thereby maintaining ad relevance and minimizing wasted ad spend. Secondly, utilizing responsive search ads allows for dynamic ad optimization, enabling Google's algorithms to tailor ad creatives to match user queries and preferences effectively. This flexibility enhances ad relevance and increases the likelihood of capturing user attention and driving conversions. Lastly, monitoring Quality Score is critical to evaluating ad and keyword relevance, landing page experience, and expected click-through rate, all of which directly impact ad performance and cost-effectiveness. By regularly assessing and improving Quality Score, advertisers can identify areas for optimization and ensure that their ads maintain high relevance and visibility. Options like using contextual signals and cross-device reporting, while valuable for campaign optimization, do not specifically address the best practices relevant to Smart Bidding and broad match implementation, making them less pertinent in this scenario.

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