Jasmine is the director of marketing for a chain of clothing stores. She's been given a set budget and needs to drive as many potential customers to her website as possible. What automated bidding strategy should she use in her campaign?

Maximize conversions

Target return on ad spend (tROAS)

Maximize clicks

Target impression share


Choose an option to see if it’s correct. Check the explanation below. Learn Smarter, not Harder.

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Explanation: Jasmine is the director of marketing for a chain of clothing stores. She’s been given a set budget and needs to drive as many potential customers to her website as possible. What automated bidding strategy should she use in her campaign?


Explanation: For Jasmine, the director of marketing for a chain of clothing stores, who has been tasked with driving as many potential customers to her website as possible within a set budget, the most suitable automated bidding strategy for her campaign would be **'Maximize clicks.'** This strategy is designed to automatically set bids with the goal of getting as many clicks as possible within the specified budget constraints. By utilizing this approach, Jasmine can ensure that her advertising budget is allocated towards generating maximum website traffic, thereby increasing the likelihood of attracting potential customers to her online store. Unlike other options such as 'Target return on ad spend (tROAS)' or 'Target impression share,' which prioritize specific return on investment goals or ad visibility metrics respectively, 'Maximize clicks' aligns closely with Jasmine's objective of driving traffic to the website without the need for manual bid adjustments, allowing her to efficiently utilize her budget while focusing on achieving her marketing goals. Therefore, this option is the correct choice for Jasmine's campaign, emphasizing the importance of maximizing website visits within the allocated budget to effectively promote the chain of clothing stores and potentially increase sales.
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