Steven is an advertising executive at a large auto parts company. He uses his Google Ads Recommendations page to help him with strategies to optimize his Google Search Ads campaigns. One reason Steven values the optimization score is because it makes it possible for him to do what?

Receive information on general trends

Stay focused on certain keywords

Make use of the expanded daily update frequency

Apply recommendations across multiple layers of his advertising strategy


Choose an option to see if it’s correct. Check the explanation below. Learn Smarter, not Harder.

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Explanation: Steven is an advertising executive at a large auto parts company. He uses his Google Ads Recommendations page to help him with strategies to optimize his Google Search Ads campaigns. One reason Steven values the optimization score is because it makes it possible for him to do what?


Explanation: Steven, an advertising executive at a large auto parts company, values the optimization score provided by Google Ads Recommendations page because it enables him to **'Apply recommendations across multiple layers of his advertising strategy.'** The optimization score offers insights and suggestions on various aspects of his Google Search Ads campaigns, including bidding strategies, ad copy, keyword selection, and landing page experience. By considering and implementing the recommendations suggested by the optimization score, Steven can improve the performance and effectiveness of his advertising campaigns across different layers of his strategy. This holistic approach ensures that he maximizes the impact of his advertising efforts, from keyword targeting to ad creatives, ultimately leading to better campaign outcomes such as increased click-through rates, improved conversion rates, and higher return on investment. Unlike the other options, which do not directly relate to the utilization of recommendations across multiple layers of the advertising strategy, the ability to apply recommendations comprehensively aligns with Steven's goal of optimizing his campaigns efficiently and effectively using the insights provided by the optimization score. Therefore, this option is the correct choice for Steven, highlighting the value of leveraging the optimization score to enhance various components of his advertising strategy and drive better overall performance for his auto parts company.
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