What value is gained by utilizing broad match keywords?

Broad match keywords let marketers exercise more control over the specific search terms to which particular ads line up, and they allow for volume to be limited.

Broad match keywords can help marketers maximize their reach to customers who are seeking out their offerings without having to spend time adding new keywords.

Broad match keywords are necessary to guarantee high performance — they must be included alongside exact match and phrase match keywords.

Broad match keywords guarantee that a keyword's core concept remains in the search term while achieving comparable volume to exact match keywords.


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Explanation: What value is gained by utilizing broad match keywords?


Explanation: The correct answer is **Broad match keywords can help marketers maximize their reach to customers who are seeking out their offerings without having to spend time adding new keywords.** Broad match keywords offer a balance between specificity and reach in advertising campaigns. Unlike exact match or phrase match keywords, which require specific input variations to trigger an ad, broad match keywords allow ads to be triggered by a wide range of related search terms, including variations and synonyms. This flexibility enables marketers to reach a broader audience without the need to manually add every possible keyword combination, saving time and effort in keyword management. Additionally, broad match keywords can capture new and relevant search queries that may not have been anticipated, expanding the campaign's reach and potential for attracting qualified leads or customers. Overall, leveraging broad match keywords strategically can enhance campaign performance by increasing visibility and targeting relevant audiences effectively.
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