Michael built a high-quality ad with an excellent keyword list. He's disappointed the ad isn't being shown as much as he'd like. What's a likely reason for his ad not being frequently displayed?

Users may be misspelling his keywords.

He has too much information listed in his ad assets.

He hasn't supplied a link for the ad.

His bid for the ad is too low.


Choose an option to see if it’s correct. Check the explanation below. Learn Smarter, not Harder.

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Explanation: Michael built a high-quality ad with an excellent keyword list. He’s disappointed the ad isn’t being shown as much as he’d like. What’s a likely reason for his ad not being frequently displayed?


Explanation: In this scenario, the likely reason for Michael's high-quality ad not being frequently displayed is that **'his bid for the ad is too low.'** In the Google Ads auction system, the ad ranking and frequency of display are heavily influenced by the bid amount set by the advertiser. A lower bid relative to competitors' bids may result in reduced ad visibility, as ads with higher bids are prioritized in ad auctions. Even if Michael's ad is of high quality and includes an excellent keyword list, if his bid is lower than that of other advertisers targeting similar keywords, his ad may not be shown as frequently as he desires. Increasing his bid can improve his ad's chances of being displayed more prominently in search results, increasing its visibility and potential for clicks and conversions. Therefore, this option is correct as it addresses a fundamental aspect of ad display frequency in the context of bid competition within the auction system, highlighting the importance of bid management in maximizing ad exposure and performance.
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