A marketing manager wants to use a Google Search Ads campaign to capture the consideration of customers who are searching online for camping equipment. What's a key benefit of a well-managed Google Search Ads campaign?
Search ads can appear within organic search results.
Search ads can include videos of relevant products.
Search ads can automatically send follow-up information to potential customers.
Search ads can appear on relevant searches by potential customers.
Choose an option to see if it’s correct. Check the explanation below. Learn Smarter, not Harder.
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Explanation: A marketing manager wants to use a Google Search Ads campaign to capture the consideration of customers who are searching online for camping equipment. What’s a key benefit of a well-managed Google Search Ads campaign?
Explanation: A key benefit of a well-managed Google Search Ads campaign for the marketing manager aiming to capture the consideration of customers searching online for camping equipment is that **search ads can appear on relevant searches by potential customers.** Unlike organic search results, which can take time and effort to rank for, search ads provide immediate visibility to users actively seeking information or products related to camping equipment. By appearing prominently on relevant searches, these ads ensure that the marketing manager's message is seen by potential customers at the moment they express interest in camping gear, increasing the likelihood of capturing their attention and driving them to visit the website or make a purchase. This targeted approach not only enhances brand visibility but also enables the marketing manager to reach a highly qualified audience, maximizing the effectiveness of their advertising efforts and ultimately leading to increased sales and revenue. Therefore, this option is correct as it highlights a fundamental benefit of well-managed Google Search Ads campaigns in reaching and engaging with potential customers during their consideration phase.
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