Theo is looking to improve his Google Search Ads campaign. On his Google Ads Recommendations page, he notices that his Google Search campaign has an optimization score of 75%. What does this mean?

The selection is correct because an optimization score of 75% indicates that the campaign could improve by following the listed recommendations in Theo's account, representing the gap between his current settings and the platform's calculated 100% potential. This score is not a comparative metric against other advertisers, nor is it a budget utilization percentage; rather, it is a real-time estimate of how well a campaign is configured to perform based on Google’s AI-driven best practices. The remaining 25% "uplift" is distributed across specific, actionable suggestions—such as adding new keywords, transitioning to Smart Bidding, or repairing broken sitelinks—that, if implemented or dismissed, would move the score toward 100% and ensure the campaign is fully leveraging the tools available to achieve its specific marketing objectives.