Your Google Search Ads optimization score is calculated by an algorithm that looks across key aspects of your accounts. This score is used to help give you recommendations on how to optimize your Search Ads campaigns. What are two of the data sources that are used to calculate optimization recommendations?

Industry data

Company sales figures

User generated scenarios

Account executives

Account settings


Choose an option to see if it’s correct. Check the explanation below. Learn Smarter, not Harder.

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Explanation: Your Google Search Ads optimization score is calculated by an algorithm that looks across key aspects of your accounts. This score is used to help give you recommendations on how to optimize your Search Ads campaigns. What are two of the data sources that are used to calculate optimization recommendations?


Explanation: The optimization recommendations for your Google Search Ads campaigns are generated by an algorithm that considers various data sources, including **industry data** and **account settings**. Industry data provides insights into trends, benchmarks, and best practices specific to your business sector, allowing for tailored recommendations that align with industry standards and performance expectations. Account settings, on the other hand, encompass a wide range of factors such as bidding strategies, targeting options, ad extensions, and budget allocations, which directly impact campaign performance and effectiveness. By analyzing these settings, the algorithm can identify opportunities for optimization and provide actionable recommendations to improve campaign outcomes. Unlike options such as company sales figures, user-generated scenarios, or account executives, which may not directly influence campaign optimization, industry data and account settings serve as crucial data sources for generating relevant and impactful optimization suggestions tailored to the unique needs and objectives of your Google Search Ads campaigns. Therefore, these options are correct as they highlight essential data sources utilized in calculating optimization recommendations and driving continuous improvement in campaign performance.

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