How can marketers use AI-powered Search ads to serve their business needs?

By using exact match keywords as a means of helping AI-powered Search reach particular audiences

By lowering paid-search budgets and reinvesting in high-quality image assets

By relying on manual bidding for queries that marketers believe will drive the most value

By utilizing broad match, Smart Bidding, and Responsive Search Ads together


Choose an option to see if it’s correct. Check the explanation below. Learn Smarter, not Harder.

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Explanation: How can marketers use AI-powered Search ads to serve their business needs?


Explanation: Marketers can effectively serve their business needs by **utilizing broad match, Smart Bidding, and Responsive Search Ads together** in AI-powered Search ads. Broad match keywords allow ads to appear for a wide range of related searches, expanding the reach to potential customers and capturing relevant traffic. Smart Bidding leverages machine learning algorithms to automatically adjust bidding strategies based on various factors such as user behavior, device, and time of day, optimizing for specific business objectives such as conversions or return on ad spend (ROAS). Responsive Search Ads dynamically adjust ad creatives to match the search query and user context, increasing relevance and engagement potential. By combining these AI-powered features, marketers can enhance the performance of their Search ads by reaching a broader audience, optimizing bidding strategies effectively, and delivering highly relevant ad experiences tailored to individual users. This integrated approach ensures that marketers can achieve their business goals efficiently and effectively, maximizing the impact of their advertising efforts and driving better results. Therefore, this option is correct as it emphasizes the synergistic use of AI-powered features in Search ads to address various business needs and objectives, highlighting the importance of leveraging advanced technology to enhance campaign performance and achieve desired outcomes.

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