When developing an experiment intended to test Performance Max campaigns, which best practice should be followed?

Setting the Performance Max CPA or ROAS target to a level comparable to other campaigns

Running the Performance Max experiment 1-2 weeks before evaluating results

Setting an altogether new CPA or ROAS goal for Performance Campaigns

Limiting the Performance Max budget to 10% of other campaigns' budgets


Choose an option to see if it’s correct. Check the explanation below. Learn Smarter, not Harder.

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Explanation: When developing an experiment intended to test Performance Max campaigns, which best practice should be followed?


Explanation: The correct answer is **Setting the Performance Max CPA or ROAS target to a level comparable to other campaigns**. When conducting experiments to test Performance Max campaigns, it's essential to establish a fair comparison by setting the target CPA (Cost Per Acquisition) or ROAS (Return on Ad Spend) at a level similar to that of existing campaigns. This ensures that the experiment accurately reflects the performance of Performance Max campaigns relative to other advertising strategies. By aligning the target metrics, marketers can evaluate the effectiveness and efficiency of Performance Max campaigns in achieving the desired outcomes within the same budget constraints and business objectives as other campaigns. Additionally, comparable targets facilitate a meaningful comparison of results, enabling marketers to make data-driven decisions about the optimal allocation of resources and the adoption of AI-driven solutions based on performance insights derived from the experiment. Overall, setting the Performance Max CPA or ROAS target in line with existing campaigns' performance metrics is a crucial best practice to ensure the validity and relevance of experiment results in informing strategic decision-making and maximizing advertising effectiveness.
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