What are two types of value-based Smart Bidding strategies?

Maximize conversion value

Manual CPC

Target impression share

Maximize conversion value with target ROAS


Choose an option to see if it’s correct. Check the explanation below. Learn Smarter, not Harder.

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Explanation: What are two types of value-based Smart Bidding strategies?


Explanation: Two types of value-based Smart Bidding strategies are **'Maximize conversion value'** and **'Maximize conversion value with target ROAS.'** These strategies focus on optimizing bids to maximize the value derived from conversions rather than simply aiming for the highest number of conversions or targeting impression share. 'Maximize conversion value' aims to maximize the total conversion value within the specified budget, prioritizing higher-value conversions over lower-value ones. On the other hand, 'Maximize conversion value with target ROAS' focuses on achieving a specific return on ad spend (ROAS) goal by maximizing the conversion value while considering the target ROAS metric set by the advertiser. This approach enables advertisers to optimize bids to meet their desired revenue goals while maintaining profitability targets. In contrast, options such as 'Manual CPC' and 'Target impression share' do not focus on maximizing conversion value or ROAS; the former involves manually setting CPC bids rather than relying on automated bidding algorithms, while the latter aims to achieve a certain level of ad visibility in search results. Therefore, the selected options accurately identify value-based Smart Bidding strategies that prioritize maximizing the value derived from conversions, reflecting a strategic approach to bid optimization tailored to specific business objectives and revenue goals.
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