Charlie is working to improve the Quality Score of a Google Search ad by improving his expected click-through rate (eCTR). Which of the following actions might improve Charlie's eCTR?

Cloning the ad multiple times

Improving the speed of his website

Including keywords in his ad text

Decreasing the bid for the ad


Choose an option to see if it’s correct. Check the explanation below. Learn Smarter, not Harder.

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Explanation: Charlie is working to improve the Quality Score of a Google Search ad by improving his expected click-through rate (eCTR). Which of the following actions might improve Charlie’s eCTR?


Explanation: To improve the expected click-through rate (eCTR) of his Google Search ad and consequently enhance the Quality Score, Charlie should consider **including keywords in his ad text**. Incorporating relevant keywords in the ad text not only improves ad relevance but also signals to users that the ad is closely aligned with their search queries, increasing the likelihood of attracting clicks. When users see their search terms reflected in the ad text, they are more inclined to perceive the ad as relevant and click on it to learn more, thereby boosting the ad's click-through rate. This, in turn, positively impacts the ad's Quality Score, as Google rewards ads that generate higher click-through rates with improved ad positions and lower costs per click. Therefore, among the provided options, including keywords in the ad text is the most effective action for Charlie to take in improving his ad's expected click-through rate and ultimately enhancing its Quality Score.
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