What is the direct result of focusing only or mostly on conversion?Select all that apply.

The selected answers,"A large component of the audience journey is missed"and"The opportunity for a longer-term, and far greater,business impact is missed,"are correct because focusing solely or predominantly on conversion neglects the broader customer journey and long-term business growth.While conversion is undoubtedly a crucial metric for assessing the effectiveness of marketing efforts,hyper-focusing on immediate conversions may lead to overlooking other valuable aspects of the customer journey,such as brand awareness,engagement,and relationship-building.By fixating solely on conversion,marketers may miss opportunities to nurture leads,establish brand loyalty,and drive repeat business,all of which are vital for sustainable growth and long-term success.Moreover,a myopic focus on short-term conversions may result in strategies that prioritize immediate gains over building enduring customer relationships,potentially sacrificing long-term business impact and profitability. Therefore,it's essential for marketers to strike a balance between conversion-oriented tactics and broader brand-building initiatives to maximize overall business outcomes and create lasting value for both customers and the organization.