Marcela doesn’t know how to fit her marketing goals with her organic and paid strategies. What should she do?
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Correct answer: She should balance organic and paid content in all stages of the marketing funnel.
Why this is the answer
LinkedIn’s full-funnel marketing strategy works best when organic and paid content support every stage of the customer journey. Organic Page content builds trust, relevance, and community engagement, while paid media expands targeted reach. Using both together helps maintain consistent messaging from awareness through consideration and conversion. This prevents the strategy from assigning one channel to only one funnel role.
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