What time zone do LinkedIn Ads use?
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Correct answer: Universal Time Coordinated (UTC).
Why this is the answer
LinkedIn Ads reporting uses Universal Time Coordinated (UTC) . This can cause campaign activity, impressions, and clicks to appear differently from local time-zone expectations. Ad set end dates also follow UTC timing, ending at 11:59 p.m. UTC on the selected date. Using UTC creates a consistent reporting and scheduling standard across regions.
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