Sonya is using Website Retargeting to recapture her visitors' interest. Which ad format should she consider? Select all that apply.

Website Retargeting aims to re-engage users who have previously visited your site. Tailored Sponsored Content is effective because it allows you to show ads directly related to the pages or products a user viewed, increasing relevance and encouraging a return visit. Similarly, personalized Sponsored Messages deliver direct, customized communications to a user's LinkedIn inbox, which can be highly effective for re-engagement by offering specific incentives or information based on their past behavior. Retargeting with the same ad creative is generally less effective because it doesn't address why the user left in the first place and can lead to ad fatigue; the goal is to offer something new or more compelling.