Leo launched a new ad campaign. After looking at the campaign performance in Campaign Manager, he wants to improve his ad creative. What should he do?

Change two elements at a time

Completely overhaul the ad creative

Change one element at a time


Choose an option to see if it’s correct. Check the explanation below. Learn Smarter, not Harder.

Leo launched a new ad campaign. After looking at the campaign performance in Campaign Manager, he wants to improve his ad creative. What should he do?


Explanation: Leo, aiming to improve his ad creative based on campaign performance, should **change one element at a time**. Making incremental changes allows Leo to accurately assess the impact of each modification on the ad's performance without introducing multiple variables that could confound the analysis. By changing one element at a time, such as the headline, image, or call-to-action, Leo can isolate the effect of each change and determine which adjustments lead to improvements in key performance metrics such as click-through rates or conversion rates. This iterative approach enables Leo to fine-tune his ad creative systematically, optimizing its effectiveness over time based on data-driven insights. In contrast, changing multiple elements simultaneously, as suggested by 'Change two elements at a time' or 'Completely overhaul the ad creative,' could make it challenging to discern which specific changes contributed to any observed improvements or setbacks in performance. Therefore, the most effective strategy for Leo to improve his ad creative while maintaining a clear understanding of its impact is to **change one element at a time**.

Save time. Download the file and earn all LinkedIn certificates in no time.

Special offer LinkedIn Ads Roll

Special offer LinkedIn Ads Roll

Note: We conduct daily checks for updates on the exam, ensuring that the file contains the most recent questions from the actual certification program.

Questions | Answers | Explanations. FREE Updates.

Where do I find this certification program?

LinkedIn Ads certifications are available on LinkdIn Marketing Labs platform. You can access and earn individual certificates for free.

Save time on exams and spend more time practicing.

Best-value Guides

You may also be interested: